NEWS
Blue look and rebel atmospheres with police.it

Blue look and rebel atmospheres with police.it

2 November 2010 Magnetic and exclusive - this is the new BLUE look of the Website...
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De Rigo Vision and Marr International Group sign a joint venture agreement for the US and Canadian market.

De Rigo Vision and Marr International Group sign a joint venture agreement for the US and Canadian market.

De Rigo Vision Spa, a worldwide leading company in the eyewear business, announces its...
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POLICE blue mirrored lenses: a unique point of colour

POLICE blue mirrored lenses: a unique point of colour

If spirituality had a colour, it would certainly be blue. Renowned artists such as Yves...
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POLICE.it website restyling: increasingly interactive and younique elements.

POLICE.it website restyling: increasingly interactive and younique elements.

Longarone, 21 June 2010. The police.it website has donned a new look, with highly striking...
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Sting and Lozza sign a dual-branding licence with Disney

Sting and Lozza sign a dual-branding licence with Disney

Longarone, 23 April 2010. De Rigo Vision has once again turned its attention to its...
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The new website www.lozzaocchiali.it posted online

The new website www.lozzaocchiali.it posted online

Longarone, April 20, 2010. The new Lozza website has been posted online at...
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Blufin and De Rigo Vision announce an eyewear licence agreement for the Blumarine and Blugirl brands

Blufin and De Rigo Vision announce an eyewear licence agreement for the Blumarine and Blugirl brands

Longarone, March 4, 2010. De Rigo Vision S.p.A., a leading company in the high-range...
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The De Rigo Vision Group signs the exclusive  YAMAMAY for STING Eyewear licence

The De Rigo Vision Group signs the exclusive YAMAMAY for STING Eyewear licence

Longarone, March 4, 2010. De Rigo Vision Spa and Inticom Spa have signed an exclusive dual...
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Blue look and rebel atmospheres with police.it

Blue look and rebel atmospheres with police.it
___ 2010-11-02

2 November 2010

Magnetic and exclusive - this is the new BLUE look of the Website police.it, which draws inspiration from a real POLICE must-have of the late '80s and early '90s: the sunglasses with blue mirrored lenses, a huge success recognized all over the world as part of the brand's heritage.

In terms of content and structure, police.it remains an institutional Website, where you can find information about the history of the brand and its development, the latest news on its collections for a wide-ranging view of the Police world, as well as continuous updates on its network of stores, other than a section including news and downloads. An always popular feature is the Be Younique area, the entertainment area offering moments of fun, games and exciting competitions.

The Website’s graphic layout, instead, has changed: as soon as you connect to the Website, you are carried away by the backstage video of the new 2011 Sunglasses campaign, displayed on the homepage itself, featuring high-impact images where black and white shots are lightened up by one single touch of colour, the unmistakable blue of Police lenses. The image then stops on a frame of the video. The Website's internal pages will also be customized by backgrounds taken from the video.

Therefore, BLUE with police.it becomes a symbol of freedom and life on the road, of a sexy and revolutionary look.

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