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The new website www.lozzaocchiali.it posted online

The new website www.lozzaocchiali.it posted online

Longarone, April 20, 2010. The new Lozza website has been posted online at...
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Blufin and De Rigo Vision announce an eyewear licence agreement for the Blumarine and Blugirl brands

Blufin and De Rigo Vision announce an eyewear licence agreement for the Blumarine and Blugirl brands

Longarone, March 4, 2010. De Rigo Vision S.p.A., a leading company in the high-range...
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The De Rigo Vision Group signs the exclusive  YAMAMAY for STING Eyewear licence

The De Rigo Vision Group signs the exclusive YAMAMAY for STING Eyewear licence

Longarone, March 4, 2010. De Rigo Vision Spa and Inticom Spa have signed an exclusive dual...
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The new face of Lozza: Marco Mengoni, the “Crazy King”, is the 2010 campaign testimonial

The new face of Lozza: Marco Mengoni, the “Crazy King”, is the 2010 campaign testimonial

Marco Mengoni, winner and undisputed king of Italy's third edition of X FACTOR, is an...
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“PoliceBeYOUnique” has moved closer than ever to its consumers through a new and interactive online portal

“PoliceBeYOUnique” has moved closer than ever to its consumers through a new and interactive online portal

A striking look, stunning special effects, news, backstage footage, and an ever more...
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POLICE has gone ONLINE on FACEBOOK.

POLICE has gone ONLINE on FACEBOOK.

POLICE, a young brand with a unique personality, simply had to be a part of the coolest...
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Police takes to the snow in Austria and Switzerland

Police takes to the snow in Austria and Switzerland

Police opens the skiing season in Austria and Switzerland with an advert campaign on the...
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De Rigo Vision announces the limited edition of Lozza for Maserati sunglasses

De Rigo Vision announces the limited edition of Lozza for Maserati sunglasses

October 2009 - DE RIGO VISION, the worldwide leader in high-end eyewear, is pleased to...
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The new website www.lozzaocchiali.it posted online

The new website www.lozzaocchiali.it posted online
___ 2010-04-20

Longarone, April 20, 2010.
The new Lozza website has been posted online at www.lozzaocchiali.it.
The website, restyled by Hibo, a digital company operating in Bologna, echoes the 2010 campaign, with X-Factor winner Marco Mengoni as testimonial, revisiting the sprit of the 1970s in a modern key.
The website uses Flash technology to create a striking visual impact, through modern designs and dynamically fluid animations.
This restyling is part of a wider strategy.
The Lozza brand, with its top testimonial, Marco Mengoni, is set to take the web by storm.
March 24 saw the launch of “Make it possible”, a blog in which Lozza provides useful tips aimed at maximising style, talent and personality. This initiative is supported by a campaign on leading social networks, such as Facebook, Twitter and Youtube, where exclusive, brand new Lozza contents relating to Marco Mengoni will be published.
Finally, to consolidate the connection between style, music and talent, Lozza is to act as sponsor for the 2010 X-Factor Tour, featuring the best new talents on the Italian music scene in 12 different cities.

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