NEWS
POLICE blue mirrored lenses: a unique point of colour

POLICE blue mirrored lenses: a unique point of colour

If spirituality had a colour, it would certainly be blue. Renowned artists such as Yves...
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POLICE.it website restyling: increasingly interactive and younique elements.

POLICE.it website restyling: increasingly interactive and younique elements.

Longarone, 21 June 2010. The police.it website has donned a new look, with highly striking...
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Sting and Lozza sign a dual-branding licence with Disney

Sting and Lozza sign a dual-branding licence with Disney

Longarone, 23 April 2010. De Rigo Vision has once again turned its attention to its...
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The new website www.lozzaocchiali.it posted online

The new website www.lozzaocchiali.it posted online

Longarone, April 20, 2010. The new Lozza website has been posted online at...
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Blufin and De Rigo Vision announce an eyewear licence agreement for the Blumarine and Blugirl brands

Blufin and De Rigo Vision announce an eyewear licence agreement for the Blumarine and Blugirl brands

Longarone, March 4, 2010. De Rigo Vision S.p.A., a leading company in the high-range...
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The De Rigo Vision Group signs the exclusive  YAMAMAY for STING Eyewear licence

The De Rigo Vision Group signs the exclusive YAMAMAY for STING Eyewear licence

Longarone, March 4, 2010. De Rigo Vision Spa and Inticom Spa have signed an exclusive dual...
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The new face of Lozza: Marco Mengoni, the “Crazy King”, is the 2010 campaign testimonial

The new face of Lozza: Marco Mengoni, the “Crazy King”, is the 2010 campaign testimonial

Marco Mengoni, winner and undisputed king of Italy's third edition of X FACTOR, is an...
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“PoliceBeYOUnique” has moved closer than ever to its consumers through a new and interactive online portal

“PoliceBeYOUnique” has moved closer than ever to its consumers through a new and interactive online portal

A striking look, stunning special effects, news, backstage footage, and an ever more...
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POLICE blue mirrored lenses: a unique point of colour

POLICE blue mirrored lenses: a unique point of colour
___ 2010-09-01

If spirituality had a colour, it would certainly be blue. Renowned artists such as Yves Klein embraced its appeal, going so far as to create a special pigment, i.k.b. blue, for his famous monochromatic paintings. Pablo Picasso himself experienced a “Blue Period”, creating a series of famous works where blue was the theme. In the sunglass industry, blue is inextricably linked to POLICE. The brand turned this colour into a ‘must have’ in the late 1980s-early 1990s, when the first sunglasses collection with exclusive blue-mirrored lenses was launched for De Rigo Vision.For about ten years, the blue-mirrored lenses were met with incredible success, acknowledged all over the world as a part of the POLICE heritage and eyewear collections, a symbol of freedom and life ‘on the road’, a new and revolutionary look. The 2011 collection returns to the late 1980s-early 1990s era of blue-mirrored lenses, bringing its heritage and success to a new audience. The new collection features frames in acetate and metal, available in aviator or square shaped frames, made unique by the famous mirrored blue lenses, specifically designed for those who favour a contemporary, vintage style. The spirit of the brand is embodied in the new striking campaign images. Rock becomes a lifestyle creating an atmosphere, which is powerful, rebellious, sexy, designed for strong personalities. The white and black shots feature a single touch of colour: the unmistakable blue of POLICE lenses.

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