NEWS
Sting and Lozza sign a dual-branding licence with Disney

Sting and Lozza sign a dual-branding licence with Disney

Longarone, 23 April 2010. De Rigo Vision has once again turned its attention to its...
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The new website www.lozzaocchiali.it posted online

The new website www.lozzaocchiali.it posted online

Longarone, April 20, 2010. The new Lozza website has been posted online at...
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Blufin and De Rigo Vision announce an eyewear licence agreement for the Blumarine and Blugirl brands

Blufin and De Rigo Vision announce an eyewear licence agreement for the Blumarine and Blugirl brands

Longarone, March 4, 2010. De Rigo Vision S.p.A., a leading company in the high-range...
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The De Rigo Vision Group signs the exclusive  YAMAMAY for STING Eyewear licence

The De Rigo Vision Group signs the exclusive YAMAMAY for STING Eyewear licence

Longarone, March 4, 2010. De Rigo Vision Spa and Inticom Spa have signed an exclusive dual...
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The new face of Lozza: Marco Mengoni, the “Crazy King”, is the 2010 campaign testimonial

The new face of Lozza: Marco Mengoni, the “Crazy King”, is the 2010 campaign testimonial

Marco Mengoni, winner and undisputed king of Italy's third edition of X FACTOR, is an...
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“PoliceBeYOUnique” has moved closer than ever to its consumers through a new and interactive online portal

“PoliceBeYOUnique” has moved closer than ever to its consumers through a new and interactive online portal

A striking look, stunning special effects, news, backstage footage, and an ever more...
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POLICE has gone ONLINE on FACEBOOK.

POLICE has gone ONLINE on FACEBOOK.

POLICE, a young brand with a unique personality, simply had to be a part of the coolest...
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Police takes to the snow in Austria and Switzerland

Police takes to the snow in Austria and Switzerland

Police opens the skiing season in Austria and Switzerland with an advert campaign on the...
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Sting and Lozza sign a dual-branding licence with Disney

Sting and Lozza sign a dual-branding licence with Disney
___ 2010-04-23

Longarone, 23 April 2010. De Rigo Vision has once again turned its attention to its younger audience, with a dual-branding licence involving Sting, Lozza and the magical world of Disney, the undisputed market leader in children’s entertainment.

For its 2010 collection, Sting presents a line of prescription eyewear produced in collaboration with Jonas, the hottest thing in American teen pop, brought to world fame by the Disney Channel.

The fantastical world of Mickey and Minnie Mouse, on the other hand, is what characterises the 2010 prescription collection of Lozza, with its amusingly playful frames.

Details featured on the “Sting Disney” models include coloured stars and pop symbols, together with images of the young band members, and their names printed along the temples, like indelible autographs. Square, tapering shapes and fun bright colours are ideal for young consumers approaching a “real world lifestyle”, based on the cool products that reflect the style of their idols.

Lozza entertains its tiny tots with Mickey and Minnie Mouse, whose inimitable mark - in relief, accompanied by fun pop rings and coloured hearts along the temples - adorns the “Lozza Disney” models, transforming the most romantic Disney couple into the undisputed protagonist of this line. Round and square, candy-coloured shapes make for truly fun frames in which Mickey Mouse, an icon synonymous with Disney, meets Lozza, an icon synonymous with Italian style.

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