De Rigo Vision Spa and Inticom Spa have signed an exclusive dual branding agreement that marks the partnership between STING, the youngest and most glamorous of the three brands of the De Rigo Group, and YAMAMAY, thereby combining the 25-year expertise and strength of an eyewear brand with an unmistakably sexy and sparkling fashion brand which, founded only in 2001, has rapidly become extremely successful.
Yamamay for Sting eyewear will be distributed through a selected network of opticians and at Yamamay's flagship stores in Italy and abroad, at a highly competitive final price.
"We are pleased to be able to further strengthen our partnership with Yamamay, which started roughly one year ago, thanks to this agreement, said Barbara De Rigo, the House Brands Manager of the De Rigo Vision S.p.A. Group, our partnership has already proved to be successful and has produced concrete results. We are ready to create new eyewear projects in the name of the highest aesthetic and quality standards, thanks to fashionable and sophisticated frames and exclusive working techniques."
"To be able to work hand in hand with the De Rigo group in this new project is a real honour, other than a guarantee of success, commented Gianluigi Cimmino, CEO of Inticom S.p.A. To start working in the eyewear business with such an experienced group means that we are bound to succeed. To convey Yamamay's sexy, alluring and fun mood into an eyewear collection is a new challenge that we will thoroughly enjoy and that will allow us to acquire new skills".
This agreement arises out of the two companies' relationship based on mutual and consolidated esteem - both of them are leaders in the eyewear and underwear markets, respectively - and out of a careful market analysis that has underlined the two brands' common values and targets.
Yamamay for Sting eyewear and sunwear collections stand out for their alluring design, which recreates the evocative patterns and colours of Yamamay's underwear and beachwear, thereby creating a fun, must-have accessory.
The Yamamay for Sting collection interprets the most feminine and sexy spirit of Sting, designed for a woman who likes playing with her sensuality. The collaboration between Sting and the underwear and beachwear Maison leads to the creation of sunglasses that are inspired by beachwear themes, with which they are stylishly matched.
For 2012, the collection takes us on an exotic journey through the luxuriant Hawaiian islands: shapes are ultra-feminine, wrap-around, Diva-like, butterfly-shaped, while colors become the distinctive feature of the new models.
MATERIALS AND COLORS
Colored or transparent acetates are adorned with new enameled details on the front piece and on the temples, embellishing themselves with rhinestones.
Colors are bright and lively, just like those of exotic flowers such as red and pink, or are inspired by natural landscapes: sand, brown, light blue.
THEMES: Hawaian Passion, Graphic Lady, Queen Celebration.