Brands
Tous

Brands

Founded in 1920, TOUS has created an innovative jewelry concept with a distinctive approach to traditional high end jewelry. TOUS creates original jewels crafted in unique materials: day-to-night jewelry following the latest trends. This family-owned company has evolved into a global lifestyle brand with its jewelry, accessories, watches and fragrance collections. Today, the Barcelona-based company is present in 45 countries with more than 400 stores in cities such as New York, Mexico or Tokyo.

In 2005 was enriched by a new and increasingly complete form of expression: the eyewear line. The care for detail, the perfection of the lines and the original combination of materials give rise to collections capable of bringing together qualitative excellenceand contemporary taste.

A lively, fancy and fresh line featuring astounding, unique styles embellished with innovative and refined details: this is the 2011 Eyewear Collection from TOUS, recalling oriental atmospheres and offering different amazing lines, each with a distinctive feature.

 

Advertising campaign

2013 Women's Sunglasses Collection
The TOUS brand presents its 2013 collection of sunglasses, inspired by an incredible trip into the heart of Africa. A journey along the Congo River, whose territories hide ancient mysteries and legends, provides the major source of inspiration for a collection rich in shades, in which every material, colour and shape creates a new concept.
The new eyewear collection also reverts to the brand's classic motifs, revisiting its standard elements, such as the TOUS bear - the undisputed icon of the brand - and the designs typical of its handbags.
MATERIALS AND COLOURS
The collection's colour palette ranges from earth tones, characteristic of the African landscape, to brighter hues, representing the liveliness and vibrancy of the continent's colourful garments. The models come in acetate and metal, with special attention paid to the temples, which are decorated with striking crystals and stones. The lenses are shaded or tinted.

Advertising campaign

2013 Women's Eyewear Collection
TOUS presents its 2013 Eyewear Collection. A young and fresh collection that gives a super chic twist to the brand's most fun jewellery lines. The styles range from the most trendy models featuring soft colours and delicate lines up to the most sober ones, with characteristic decorations and refined finishes. Special attention is paid to details and finishes which shape the iconic features of the brand's different jewellery collections. A touch of sweetness that brings us back in time with TOUS.
MATERIAL AND COLORS
The range of colors mirrors the young feel of the collection. Pastel shades such as pink or light blue counteract with the sober quality of the most classic models. Metal and acetate frames present sophisticated and ultra-refined finishes, embellished with the most significant motifs of the brand's jewellery collections, which become the key feature of these models.

Key trends Rainbow, Babiole, Rose and Kaos.

Top