Brands
Sting

Brands

Created in 1985, Sting is the latest brand by De Rigo Group, one of the world's leading manufactures and distributors of glasses, with headquarters in Longarone.

The brand was designed for a young target, from 15 to 25 years of age,whose fashion trends represent the main reference for creating the collections: "aggressive", sporty, glamorous and yet other kinds of models have followed one another during almost 30 years of uninterrupted production, rewriting the way of living and wearing both eyeglasses and sunglasses.

Advertising campaign

2013 Sun Collection
Ever a point of reference for teenagers, in 2013 Sting confirms its position as one of the trendiest brands for the younger generations with a sunglasses collection rich in creativity and surprises. Designed to create a fun, dynamic pop art look, the models are bubbly and colourful, for an original street style. Particular attention is paid to the models for girls, with feminine lines that make for ultra-fashionable style.
SHAPES, COLOURS AND INSPIRATIONS
Colour and verve are the keywords of the 2013 Sting spring-summer collection, which borrows from pop art and from the works of one of its greatest exponents, Roy Lichtenstein. The brand's latest models are charged with pure energy, rich in bright colours - such as lime, orange, red and turquoise - and in ultra-trendy designs, including denim, stripes and polka-dots. The shapes are primarily unisex, and range from squared, geometric lines to a more vintage style, while oversize and cats eyes models suit the needs of those girls striving for a feminine, sexy look.

Advertising campaign

2013 Eyewear Collection
A reference eyewear brand for young boys and girls, Sting surprises them every season with a collection that is incredibly rich in creative ideas. The main feature of the collection is a dynamic and fun pop image, which gives a colorful and lively twist to all models, designed for an original street style. Particular attention is given to girls too, with styles featuring feminine lines that embody a glam chic style.
Shapes , colors and inspirations
For 2013, Sting draws inspiration from the pop art of Andy Warhol and Lichtenstein to present an ironic and fun collection, rich in vibrant colors - such as blue, red and orange - and optical textures that become a hidden stylish detail on the inside of the temples.
Wide shapes for boys and more feminine ones for girls, experimenting with original themes and combinations, such as denim printed patterns and wood effects, or even interplays of shades, making the new styles incredibly unique and refined.

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