Brands
Sting

Brands

Created in 1985, Sting is the latest brand by De Rigo Group, one of the world's leading manufactures and distributors of glasses, with headquarters in Longarone.

The brand was designed for a young target, from 15 to 25 years of age,whose fashion trends represent the main reference for creating the collections: "aggressive", sporty, glamorous and yet other kinds of models have followed one another during almost 30 years of uninterrupted production, rewriting the way of living and wearing both eyeglasses and sunglasses.

Advertising campaign

2015 Sun Collection
THE LAST GREAT DECADE. STING GOES 90'S.
The TV shows, the independent cinemas, the crop tops. Grunge, Pop, Heavy Metal. The walkman, the first cds, the boombox. The icons which have shaped the 90's into a decade split between great nostalgia and the technological race are now infusing the new STING sun collection. It's an irreverent, colorful juxtaposition of references, a series of images which are vividly reminiscent of the most paradoxical decade of the 20th century.

Advertising campaign

2015 Eyewear Collection
Sting returns to play with pop references in the newest optical collection presented at Mido 2015. A series of fun patterns confirms once again irony, sophistication and measure as the stylistic trademarks of the younger De Rigo house brand. The collection starts off with reduced volumes, which give way to games of transparency and light. Color, once again a characteristic of the brand, is omnipresent yet not immediately visible, in a game of references in the lining or in the details of the rods and of the terminals.

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