An Italian brand, internationally appealing glasses.
Founded in 1983, Police stood out immediately as a brand with distinctive autonomous qualities; it entered an already crowded market though soon began to be loved and appreciated worldwide for its decisively underground feel. It stood out with its street style and amazed the general public with its blue lenses that appealed to everyone; this is where the long and extraordinary history of Police began, a brand that has been superbly represented over the years by icons of the showbiz, fashion and sports world, all having something in common, namely the uniqueness of being unique.
This is how the Police myth developed, not only a pair of glasses but a lifestyle, an icon for many, a wide-ranging lifestyle identity which now includes perfumes, watches, jewellery, small leather goods and clothing.
Since its inception, the Police brand has burst onto markets all over the world, challenging its competitors, being ready to revolutionize the system and change the rules of the game with its fresh, immediate language that communicates with the general public. Launched in Europe though inspired by the American "on the road" spirit, Police glasses are unisex and find their roots in the street style of large cities. The brand's style is aggressive, with an urban, metropolitan vocation. The brand's designs are meant for a young and adventurous, independent and rebellious target. Non-conformist. Narcissistic, even a little hedonistic, the brand's target loves breaking the rules and identifies itself only with a community: that of the fans of Police glasses.
The history of Police shows that, without ever betraying the brand's spirit and vocation for freedom, Police glasses have been able to identify themselves, for more than two decades, with the taste of the young and no longer young, paying attention to detail without ever losing the brand's identity.
2013 Collection for Men
Since the early 1980s, POLICE, the leading house brand of the De Rigo Group, has passionately embodied a plucky, brazen urban look, for all fashion enthusiasts who love to stand out with originality and style. In thirty years of eyewear design, characterised by great strength and a powerful urban spirit, POLICE has left its mark on other categories as well, becoming a lifestyle brand of reference.
SHAPES, COLOURS AND INSPIRATIONS
The 2013 POLICE sun collection pairs the brand's most iconic elements with new design features. The shapes represent vintage modernity to perfection, emphasised by the use of shading, transparency and trendy pop art colours. And indeed, colour is one of the key elements of the new collection, both for the frames, available in acetate and ultra-light aluminium, and for the lenses, which come shaded and in various fashionable hues. The POLICE logo, reinterpreted with panache and available as a gothic-style trim applied on metal inserts or as the iconic winged P, becomes an integral design element of some of the collection's top-of-the-range frames.
2013 Women's Sunglasses Collection
Ever bold and plucky, the 2013 POLICE collection for women leaves greater space to feminine influences, with frames that reveal a great attention to shape and colour. A mixture of different materials and hues make for ultra sophistication, through the use of original acetate elements and tortoise shell designs. Elongated cat eye shapes and thicker frames are embellished with fashionable purples and blues and with fine powder pinks, maintaining a marked personality through the use of metal profiles and details.
2013 KIDS Sunglasses Collection
With the 2013 sun collection, POLICE, the leading house brand of the De Rigo Group, has shown an increased attention to children, with fun, zesty models. The trendy metal and acetate frames in bright, dazzling colours draw inspiration from the urban look of their older brothers.In this collection, the gothic winged "P", POLICE's iconic logo, is reinterpreted in an original key, becoming a distinguishing feature of the latest models.
True to its metropolitan image, the lifestyle brand POLICE presents contemporary vintage styles for its Eyewear 2013 Collection, made with sophisticated acetates and embellished with a metal bar running along the temples. Seemingly simple plastic and cello-metal frames conceal an internal acetate in new and original two-colour contrasting shades: burgundy, streaked havana, black other than refined ochre yellow and blue. The most fashionable and rock'n'roll soul of the collection is conveyed by metal and acetate styles combined with temples featuring the iconic, gothic "P" inserted into a sort of one-colour or contrasting-colour wedge and embellished with metal decorations. The design of temples is enhanced by elaborate and original treatments, such as the two, thin, perforated horizontal lines that give temples a light and ultra-performing elastic quality. Frames in the high-tech NXT® polymer, a cutting-edge material, continue to be very popular, and are offered in a wide palette of bright and soft colours and minimum thicknesses. The Eyewear 2013 Collection also marks the debut of the women's capsule collection that retains the same identifying features of the men's collection from Police. Original design and attention to detail characterize rectangular-shaped styles, thanks to an interplay of colours conveyed by contrasting wedges on the temples matched with milled metal front pieces and streaked plastic in bright and sophisticated hues. Sober colours, instead, customize the most linear and slightly butterfly-shaped styles embellished with metal ornaments.