Brands
Lozza

Brands

The oldest brand of eyewear in Italy (founded in 1878) has always been marked by its sober and refined models, destined for an adult target group . It has now opened up to young lovers of vintage , desirous of a 1970s revival in a modern
key. Lozza now regains its place and stands for new "cult" frames. New because, unlikely many others, they have a history, a tradition, an innate superiority. These roots allow LOZZA to be contemporary in the future. In a world
that thrives on gloss and superficiality, LOZZA conveys the feeling of reliability, something that gives appearance though also grounded on substance.

Advertising campaign

2014 Sun Collection
Lozza, a key brand in the Italian eyewear industry since 1878, is appreciated all over the world for its characteristic and unmistakable radical-chic style with a retro feel. With its brand new and exclusive collection that gives a contemporary twist to the past, Lozza confirms once again the strong connection with the heritage of the Maison, presenting new styles in innovative and refined materials. Essential and linear shapes are carefully combined with stylish details that highlight the key values and authenticity of the Lozza brand.

Materials, inspirations and colors
The new Lozza 2015 Sunglass Collection draws inspiration from nature and its elements: from the texture of wood and stone effect acetates to the neutral shades of brown and beige and to the blue and green of lenses, recalling the sea and vegetation. Typical Italian style and elegance, the key values of the brand, are also ensured by the skilful treatment of materials and shapes that are combined to create a sophisticated and refined look.

Advertising campaign

2015 Eyewear Collection
Each and every collection by Lozza, the oldest eyewear brand in Italy, is inspired by its all-Italian heritage. With original interpretations encapsulating the charm of the past yet reinterpreted in a contemporary key, the Lozza collections always stand out for their quality, their authenticity and an all-Italian, understated style, characterised by meticulous attention to detail and a classically modern touch. Traditionally aimed at an older audience, Lozza has recently opened up to a younger target with a contemporary vintage soul.

Materials, inspirations and colours
Lozza's 2015 Optical Collection marks the comeback of a low-key style and understated elegance. Thickness and volume are reduced, and the logo is also caught up in this hymn to discretion, appearing as a frieze on a metal plate placed on spatula temples. A delicate gold engraving on the inside of the temples reads "Originale dal 1878" [Original since 1878], adding a touch of sophistication and posing as an important reminder of the brand's all-Italian excellence. Typically male tweed and herringbone patterns provide character without excess. Great attention is also paid to the female models, with pearlescent acetates that blend to perfection with the sophisticated women's frames. Nature and its elements, always a source of inspiration for Lozza, are echoed in stone- and scratched wood-effect acetates.

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