The oldest brand of eyewear in Italy (founded in 1878) has always been marked by its sober and refined models, destined for an adult target group . It has now opened up to young lovers of vintage , desirous of a 1970s revival in a modern
key. Lozza now regains its place and stands for new "cult" frames. New because, unlikely many others, they have a history, a tradition, an innate superiority. These roots allow LOZZA to be contemporary in the future. In a world
that thrives on gloss and superficiality, LOZZA conveys the feeling of reliability, something that gives appearance though also grounded on substance.
2013 Sun Collection
Lozza, the oldest brand of glasses with over 130 years of history, continues its revival, drawing inspiration season after season from its considerable heritage and renewing itself with new creative ideas, in the name of a modern, casually original look. Italian style, careful craftsmanship and
sophisticated details are the key ingredients of the collection, making these Lozza glasses timeless must-haves.
SHAPES, COLOURS AND INSPIRATIONS
Nature is the main source of inspiration for the themes, materials and colours of the 2013 Lozza sun collection. Colours such as sand, earth, ochre, green and tortoise shell dominate the models, setting the trend for the season. Reference is also made to the sea and sky, with different shades of blue. The shapes, reminiscent of the past and decidedly vintage in flavour, reflect the refined and elegant style of the iconic Great Gatsby. While creating a predominantly male 'new dandy' look, the Lozza glasses are designed to be unisex, and are increasingly popular with women.
2013 Eyewear Collection
Craftsmanship, attention to detail and innovative vision: these are the ingredients that make Lozza one of the most renowned eyewear brands in the world. A story that began in 1878, which is preserved and successfully reinterpreted and which always conveys an innovative vintage feel, perfectly in line with its eclectic testimonial: the international pop star Mika.
MATERIALS, INSPIRATIONS AND COLORS
Lozza, a brand whose tradition includes many models that have become part of the history of eyewear, exceptionally reinterprets retro shapes through rigorous research into fine materials and style details. Nature is the main source of inspiration of the new collection, as can be seen in the
colours and unique effects, including wood, horn and mother of pearl, which decorate the eyewear models. The wide colour palette, rich in nuances, two-colour combinations and textures that also customise the internal parts of the glasses, is designed for those who love a creative and refined