The oldest brand of eyewear in Italy (founded in 1878) has always been marked by its sober and refined models, destined for an adult target group . It has now opened up to young lovers of vintage , desirous of a 1970s revival in a modern
key. Lozza now regains its place and stands for new "cult" frames. New because, unlikely many others, they have a history, a tradition, an innate superiority. These roots allow LOZZA to be contemporary in the future. In a world
that thrives on gloss and superficiality, LOZZA conveys the feeling of reliability, something that gives appearance though also grounded on substance.

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2014 Sun Collection
Lozza, the oldest eyewear brand in Italy, has been appreciated the word over, since its establishment in 1878, for its contemporary vintage style, which every season puts forward new revisitations of a timeless, classic and retro look. In the 2014 Sunglass Collection, fine materials are combined with care and dedication, for a line rich in details and references to shapes and colours of the past, successfully bringing back the key values of the Lozza heritage.
For the coming season, Lozza presents a collection brimming with evocative elements and stylistic contents, drawing inspiration from the greatest authors of all time, such as Flaubert, Fitzgerald, Joyce, Kerouac and Keats.
Soft and sinuous shapes, featuring tartan patterns and multicoloured wood and tortoise shell textures, are mixed and matched with glossy, shaded and matt effects, customising the entire range with sophistication and refinement.

A model with an eclectic yet classic and romantic soul, recalling the spirit of Fitzgerald, one of the greatest authors of the Jazz Age.
The Lozza logo features on the two-tone acetate frame as metal pins and as a monogram customising the entire front.

FLAUBERT SL4002 col. 801M
A return to basics and to the timeless tortoise shell classic, reinterpreted with a delicate matt finish.
The front piece has a keyhole bridge, while the slim temples are marked by the brand's traditional invisible hinge.

JOYCE SL2211 col. Q02P

Round is back, in this double-bridge model with wood-effect temples. The frame looks to the past, recalling a cosmopolitan and adventurous spirit of yesteryear.

KEATS VL2214 col. F68
The eighties have made a comeback in this model featuring an acetate and metal double bridge and pins embellishing the front piece. The acetate sports a "scratched" laser design, echoing the spinning of woollen yarns.

Advertising campaign

2014 Eyewear Collection
For Lozza - the oldest eyewear brand in Italy, established as far back as 1878 - tradition is a fundamental value, and the starting point, season after season, for original and contemporary interpretations with a fascinating retro feel. Lozza glasses, many of which have played a key role in the history of eyewear, stand out for their perfect blend of Italian quality and style, ensuring refined workmanship and attention to detail worthy of such timeless icons.
The year 2014 marks a triumphal comeback for round glasses, with Lozza making a clear foray into the history of eyewear. Whether perfectly round, Pantos-shaped or rounded, the must-have front piece this season is circular. The new dandy look is sophisticated and intellectual, for lovers of original and refined accessories made of quality materials and rich in distinctive style details.
Exclusive acetates, wood and enamelled metal are matched with delicately muted colour combinations, dominated by natural shades such as brown and blue, idyllically poised between sky and earth.