The oldest brand of eyewear in Italy (founded in 1878) has always been marked by its sober and refined models, destined for an adult target group . It has now opened up to young lovers of vintage , desirous of a 1970s revival in a modern
key. Lozza now regains its place and stands for new "cult" frames. New because, unlikely many others, they have a history, a tradition, an innate superiority. These roots allow LOZZA to be contemporary in the future. In a world
that thrives on gloss and superficiality, LOZZA conveys the feeling of reliability, something that gives appearance though also grounded on substance.
2014 Sun Collection
Lozza, the oldest eyewear brand in Italy, has been appreciated the word over, since its establishment in 1878, for its contemporary vintage style, which every season puts forward new revisitations of a timeless, classic and retro look. In the 2014 Sunglass Collection, fine materials are combined with care and dedication, for a line rich in details and references to shapes and colours of the past, successfully bringing back the key values of the Lozza heritage.
MATERIALS, INSPIRATIONS AND COLOURS
For the coming season, Lozza presents a collection brimming with evocative elements and stylistic contents, drawing inspiration from the greatest authors of all time, such as Flaubert, Fitzgerald, Joyce, Kerouac and Keats.
Soft and sinuous shapes, featuring tartan patterns and multicoloured wood and tortoise shell textures, are mixed and matched with glossy, shaded and matt effects, customising the entire range with sophistication and refinement.
FITZGERALD SL4005 col. ACH
A model with an eclectic yet classic and romantic soul, recalling the spirit of Fitzgerald, one of the greatest authors of the Jazz Age.
The Lozza logo features on the two-tone acetate frame as metal pins and as a monogram customising the entire front.
FLAUBERT SL4002 col. 801M
A return to basics and to the timeless tortoise shell classic, reinterpreted with a delicate matt finish.
The front piece has a keyhole bridge, while the slim temples are marked by the brand's traditional invisible hinge.
JOYCE SL2211 col. Q02P
Round is back, in this double-bridge model with wood-effect temples. The frame looks to the past, recalling a cosmopolitan and adventurous spirit of yesteryear.
KEATS VL2214 col. F68
The eighties have made a comeback in this model featuring an acetate and metal double bridge and pins embellishing the front piece. The acetate sports a "scratched" laser design, echoing the spinning of woollen yarns.
2013 Eyewear Collection
Craftsmanship, attention to detail and innovative vision: these are the ingredients that make Lozza one of the most renowned eyewear brands in the world. A story that began in 1878, which is preserved and successfully reinterpreted and which always conveys an innovative vintage feel, perfectly in line with its eclectic testimonial: the international pop star Mika.
MATERIALS, INSPIRATIONS AND COLORS
Lozza, a brand whose tradition includes many models that have become part of the history of eyewear, exceptionally reinterprets retro shapes through rigorous research into fine materials and style details. Nature is the main source of inspiration of the new collection, as can be seen in the
colours and unique effects, including wood, horn and mother of pearl, which decorate the eyewear models. The wide colour palette, rich in nuances, two-colour combinations and textures that also customise the internal parts of the glasses, is designed for those who love a creative and refined