Brands
Lanvin

Brands

The oldest French couture house, founded in 1889 by Jeanne Lanvin, is today a reference for the Parisian industry of luxury. An aficionado of culture, Jeanne Lanvin created a style and a global universe of elegance providing an outstanding cultural heritage. Since September 2001, The owners have successfully return this major French name to its former prestige, by giving the artistic direction to Alber Elbaz who manages all the activities of the house with talent.

The Jeanne Lanvin company is still headquartered at numbers 15 and 22 Faubourg Saint-Honoré in Paris, on a street that is world famous in the luxury industry.

Over 250 people work here on the four major activities: women's ready-to-wear, men's ready-to-wear, men's made-to-measure and accessories.

 

Fondata nel 1889 da Jeanne Lanvin, la più antica maison della moda francese è ritenuta oggi un punto di riferimento per l'industria del lusso parigino. Jeanne Lanvin è stata capace di creare uno stile inconfondibile e un universo di eleganza globale grazie ad un'eccezionale heritage culturale. Dal sttembre 2001, i proprietari hanno riportato in auge questa marca, affidandola alla direzione artistica di Albert Elbaz, che si occupa di tutte le attività legate alla marca.

La società Jeanne Lanvin si trova tutt'ora in via Faubourg Saint-Honoré a Parigi, la via più nota al mondo per l'industria del lusso.

Lanvin ha 250 persone che lavorano in questa sede e che sono dedite alle quattro attività principali: prete-a-porter donna, prete-a-porter uomo, su misura uomo e accessori.

 

Advertising campaign

2013 Sunglass Collection
The Lanvin Maison is pleased to present its new Sunglass Collection for Summer 2013. This new line, which is the result of the close collaboration between Alber Elbaz, Lanvin's Artistic Director, and the De Rigo Group, combines couture details with industrial aesthetics.
A perfect synthesis between innovation and elegance.
SHAPES, COLOURS AND INSPIRATIONS
The 2013 sunglass collection draws inspiration from the accessories of the latest Lanvin fashion shows, which are now reinvented: oversized burnished gems and metal inserts create retro or industrial aesthetics. On one hand, a female and elegant world that evokes the 1920s' Art Déco style; the models play with horn-effect materials, exotic leather inserts and antique finishing for metal in gold,
gunmetal and bronze. On the other hand, an industrial feel that presents chains, screws and sharp cuts as distinctive features of the Maison. Bold lines and large volumes experiment with new shapes. The refined colour palette is presented together with interplays of shades and transparencies: pale pink, camel, black and brown or even burgundy, green and blue.

RETRO' CHIC JEWELS
Halfway between glasses and jewellery, the new Lanvin eyewear styles express the Maison's refined taste. Precious stones and crystals with an Art Déco feel, matched with satin metal details, convey an exclusive and retro quality. The colour palette is refined and delicate. Nuances such as ivory, burgundy and green prevail. Black, the chic colour par excellence, could not be missed in this selection of frames.

INDUSTRIAL TOUCH
Small screws and metal chains, geometric lines, new and experimental shapes are the distinctive features of some of the new Lanvin glasses featuring an 'industrial touch'. The chain temple featured in women's glasses is the main theme and is presented, thanks to an accurate micro-fusion process, as both a decorative and supporting detail.

Advertising campaign

2013 Optical Collection
Lanvin, in collaboration with De Rigo Vision, presents the 2013 optical collection for Men and Women, designed by the celebrated creative director Alber Elbaz. Reflective of the brand's passion for sophisticated eyewear, the new line embodies the perfect blend of innovation and elegance.
The new glasses expertly interpret the Maison's distinctive features, through a refined combination of fine materials and details.
Playing on the contrast between tradition and innovation, between a retro yet contemporary feel, the collection gives rise to unusual and strikingly modern juxtapositions.
The collection is markedly reminiscent of the celebrated Lanvin accessories and bijoux items. Clearly inspired by Art Deco in shape and colour, the collection features hi-tech and industrial-chic elements characteristic of the Maison's iconic aesthetic codes. Metal screws and special finishing touches grant a delicately metallic effect to the acetate elements.
BIJOUX
This series of eyewear models is reminiscent of the elegantly feminine Art Deco movement. Ostensibly showy in shape, the models don sophisticated details and refined materials such as horn-effect acetates, tubular inserts and amber crystal trims.

INDUSTRIAL SOUL
This series of glasses with an unmistakeably industrial touch are marked by the use of chains, screws and clear-cut lines. The experimentation with daring shapes and sizes is enhanced by the use of bright, sophisticated colours and a play of shadings and transparencies that grant a modern and refined allure.

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