Brands
Fila

Brands

Comfort on the Go.

Since 1911, FILA has been an icon of elegance and Italian style in sports.

Sports are synonymous with incredible performances, last-minute victories. The joy of triumph after hard training. Though sports represent also a lifestyle, comfort. FILA, which has always witnessed amazing results, perfectly mirrors this awareness.

The simple and essential collections from FILA Eyewear decisively opt for convenience and functionality, proposing "active" sports models alongside more fashionable ones, always in line with the young and sporty style of the brand's target.

 

Advertising campaign

Innovation, comfort and dynamism are the identifying features of FILA, a brand that embodies all the characteristics of Italian style in sports. This is the world that inspires the eyewear produced by De Rigo, which perfectly meets the needs of those who want to express, even in their everyday life, their active lifestyle and passion for sports.

The Fila 2012 Sunglasses Collection offers a wide range of models that can satisfy a very heterogeneous target. The 'style' part of the collection includes, alongside vintage glasses, classic models that are reinterpreted with a contemporary twist and enriched with sporty details and discreet customizations. The 'performance' part of the collection offers more wrap-around and bold frames that can be worn while practising many different sports and at all levels, thanks to their technical features and avant-garde materials.
MATERIALS AND COLORS

The collection is rich in details that make Fila glasses the perfect combination between functionality and high level performances.

Models with lightweight frames in "Grilamid", adjustable temple tips, rubber inserts and ergonomic nose pads for a perfect fit and utmost comfort.

Mirrored lenses for extra protection from UV rays and, above all, polarized lenses to ensure clear, safe vision, rich in contrasts and glare-free.

Bold colors and special two-color interplays give dynamism and a strong personality to the collection.
KEY THEMES:

Timeless pilot, Bicolore, Camouflage, A tutto Comfort

 

Advertising campaign

Dynamic, innovative and comfortable, FILA embraces all the positive qualities of the sports world with style and lightness. The Fila 2012 Eyewear Collection offers a wide range of models that can satisfy a very heterogeneous target. The most classic part of the collection, which presents styles with wide frames and a linear design, features vintage though also trendy touches.In the most sporty models, the shapes of front pieces are never extreme; the positive force of competition can be clearly seen in the design of the temples, often in two colors, or in the use of special treatments that give a 3D and dynamic effect to milled glasses in metal and plastic. Distinctive details such as temple tips customized by the printed "F" of the logo, originally distinguish an accessory that perfectly meets the needs of those living with dynamism and energy.
Materials and colors

Ultra slim steel structures give these extremely comfortable models a lightweight quality. Transparent acetates for sporty front pieces. Playful color effects for the temples conveyed by a pad-printed 'logomania' on the metal core protected by a crystal temple tip. Plucky colors, special two-color interplays and the ever-present iconic Fila colors - red and blue - give the collection dynamism and a strong personality.
Key themes

3D, Camouflage, Logomania.

 

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