It all began in 1860 when Louis Ulysse Chopard, a talented young craftsman, established his workshop. His watches quickly gained a solid reputation in Eastern Europe, Russia and Scandinavia.
In 1963 the capital of fine watch making was took over by Karl Scheufele, descendant of a dynasty of watch makers and jewelers from Germany. Under the impetus of the Scheufele family, Chopard experienced spectacular development. Renowned for its creativity, its state of the-art technology and the excellence of its craftsmen, it became one of the leading names in the high-endwatch and jewellery industry.
Entirely independent, Chopard is pursuing a time-honoured family tradition. Karl Scheufele and his wife have orchestrated the company's international expansion for more than 40 years and are still active in the firm. Their two children are its current co-presidents.
Running and developing a company such as Chopard could have not be done without precise and rigorous set of governing principles. Over the years, several corporate values have emerged; they form the "backbone of Chopard" and they are Independence, Quality & Excellence, Creativity, Heritage, Respect and Audacity. Today Chopard means exclusive composition of diamonds, sapphires, rubies and emerald of exceptional and unexpected cuts and sizes opening up a world of unparalleled glamour and craftsmanship, where originality, creativity and technical mastery are pushed to their ultimate limits.
2013 Sunglasses Collection
The 2013 Sunglasses Collection from Chopard by De Rigo Vision draws inspiration from the concepts of the jewellery and watches collections of the Swiss brand. ICE CUBE, RADIANT EXTRAVAGANZA and HAPPY DIAMONDS are the lines that inspire glasses which stand out for their sophisticated, elegant and contemporary design. The result is a luxury, refined and exclusive collection, where high jewellery and high watchmaking are combined, creating unique styles. The spiral of precious metals and diamonds that characterizes the ICE CUBE line, decorates feminine models featuring classic and timeless shapes.
The infinite purity and sophisticated charm of the HAPPY DIAMONDS collection is conveyed by white gold or yellow gold small details on the front piece of glamorous and extremely sophisticated models.
The distinctive decorative details of the EXTRAVAGANZA line of watches evoke a star that lights up everything surrounding it with its powerful rays.
The exclusive and sparkling uniqueness of this line can be found in the most feminine and gritty models of Chopard's 2013 Sunglasses Collection.
The 2013 Sunglasses Collection for Men from Chopard by De Rigo Vision features models that draw inspiration from the famous Mille Miglia watches collection, especially the MILLE MIGLIA CHRONOGRAPH watch. The tire rubber details continue to decorate the temples and front pieces of plastic and metal styles.
2013 Eyewear Collection
The 2013 Eyewear Collection from Chopard by De Rigo draws inspiration from the concepts of the Swiss brand's jewellery and watches collections, already featured in its 2013 Sun Collections. ICE CUBE, RADIANT EXTRAVAGANZA, HAPPY SPORT, IMPERIALE are the lines of this collection, serving as a source of inspiration for the creation of models that stand out for their sophisticated, elegant and contemporary design.
The result is an exclusive and glamorous collection, where high jewellery and high watchmaking are combined, creating unique styles.