Brands
Carolina Herrera

Brands

CH Carolina Herrerais the lifestyle sportswear collection of the global fashion house Carolina Herrera. It appeals to a broad customer base while maintaining the sophisticated and effortless style that is inherent in the signature brand. CH Carolina Herrera brings casual elegance to every aspect of one's life, while offering a wide variety of ready to wear, accessories, fragrance and specialty items for women, men and children. Starting from 2011 CH Carolina Herrera line will be enriched by a new eyewear collection, feeling the real spirit of the Brand.

Advertising campaign

Sun Collection 2013
CH Carolina Herrera presents the new and exclusive sun and eyewear collection with an aesthetic characteristic of the pillars of the house - innate
elegance, sophistication and modernity. Unique combinations are achieved through the pairing of classic frames and vibrant color stories. The models are
richly ornamented by an interplay of the CH monogram, inlaid on the temples in several patterns and prints.
MATERIALS AND COLORS
One of the cornerstones of the collection is the black and white color ways accented with a rich palette of earth tones. More vibrant models employ both
lime green and blues for a modern look. Utilizing both organic acetates and metals, the collection bears the ease of providing a finishing touch to both
casual and formal attire.
KEY TRENDS
One of the key trends of the collection is the usage of the CH Carolina Herrera mimicked monogram, contrasted in demure color combinations.

Advertising campaign

2013 Eyewear Collections
The 2013 CH Carolina Herrera eyewear collection features a wide array of timeless styles. The feminine and fun designs evoke both a sense of sophistication and newness for the versatile, modern woman.
INSPIRATION AND COLORS
In addition to the house's signature colors: red, white, black and Havana; this season's eyewear collection draws from the Spring 2013 ready-to-wear inspiration transporting us to the Côte d'Azur at the end of the 1950's and recreating the charm and style that defined Saint-Tropez, Monte Carlo and Cannes. The rich hues associated with the Mediterranean coast; the intense blue of the sea and purple sunset sky, define this season's whimsy and effortlessly chic collection.
DESIGN
True to the CH Carolina Herrera brand, the collection is designed with utmost attention to quality and detail. The signature monogram acts as an ornamental feature in perfect balance with the textures and lines.

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