DE RIGO VISION

Contemporary seduction

Blumarine, launched in 1977, has always been true to its style and has become over the years a symbol of sophisticated femininity and ironic allure, under the creative direction of designer Anna Molinari. Femininity is part of the brand's DNA together with sensuality, interpreted with a romantic or playful touch - the expression of the personality and style of every woman. Refined elegance and eye for detail represent a stylistic approach that recalls luxury and the Italian quality of the brand, proposed with a contemporary and cosmopolitan feel. Freedom to be, freedom to experiment, freedom to choose:  these are the key words of the "Blumarine" way of being, marked by a distinctive identity in the lines and colours of its collections, in the images and glamour of its advertising campaigns, and in the concept and suggestions of its flagship stores.


Also the Eyewear Collection embodies all the values of the brand's identity: seduction, romanticism, timeless elegance and irony.

2013 Sun Collection
The Blumarine 2013 Sun Collection epitomises the essence of modern, sensual and sophisticated femininity, in line with the brand's code of elegance. The models exude romanticism, with a twist of irony and verve, just like the Blumarine woman who, ever fashion conscious and decided in her tastes, opts for just the kind of precious, highly stylish details that permeate this collection.
SHAPES, COLOURS AND INSPIRATIONS
For next summer's collection, Blumarine has drawn its inspiration from the movie stars of the 1960s, going for wide frames and curvy lines. Oversize front pieces of every shape - round, square, or with slightly upturned extremities - make a definite comeback, framing the face in an ode to femininity. However, it is the details that make the collection, turning each model into an original must-have.
Animal designs, lace effects and iridescent finishes, make for an unmistakably Blumarine style. Ivory, purple, brown and black, alongside brighter nuances such as orange and fuchsia, mark the entire collection, enriched by shaded and degradé effects, for a truly sophisticated look.

2013 Eyewear Collection
Sophisticated elegance, seductive details and exclusive materials are the key features of the Blumarine 2013 Eyewear Collection.
The new models pay homage to a feminine and refined atmosphere, where the balance between liveliness and delicacy is ensured by the materials used and by the refined yet alluring colour palette.
MATERIALS, COLOURS AND INSPIRATIONS
The collection is dominated by soft and wrap-around shapes, which become more exclusive than ever with the use of materials that are customised with floral, 100% Blumarine printed patterns.
On one hand, oversized models successfully reinterpret Seventies style; on the other hand, the animal patterns that are so dear to the brand, are used - especially in the zebra-striped version - as an insert or internal texture of the temples, to give personality to the models. The true essence of the Blumarine style is the brand's strong attention to detail: exclusive and bright decorations, in different
colours and shapes, such as studs, rhinestones and stones, make the models unique and unmistakable. Rich in bright colours - orange, fuchsia, coral red and turquoise - the colour palette is enriched with transparencies, graduated shadings and iridescences that create original effects.